Grace de Monaco Makes Its Retail Debut at Neiman Marcus

Grace de Monaco, the first global luxury brand for good, announces its retail expansion to Neiman Marcus. The brand’s premier fragrance, Promenade Sur Le Rocher will make its debut online and will be in stores across North America later this year.

“We are delighted that iconic luxury brand Neiman Marcus is embracing our pioneering new "luxury for good" business model at the intersection of luxury and philanthropy,” said Brisa Carleton, Chief Executive Officer, Grace de Monaco. “Thanks to their commitment to enduring legacy and excellence, they are an ideal partner to debut Grace de Monaco.”

Launched in July 2021 and overseen by His Serene Highness, Prince Albert II of Monaco, Grace de Monaco is where Hollywood meets royalty and where the legacy of Grace Kelly and the regal aura of the French Riviera become one. Grace de Monaco is a new first-of-its-kind luxury brand, founded on being of benefit to others, inspired by the legacy of Princess Grace, and uniquely tailored to the modern luxury consumer.

Grace Kelly receives the Neiman Marcus Award for Distinguished Service in the Field of Fashion

The Grace de Monaco presence at Neiman Marcus is truly a full-circle moment for the brand. In 1938, former president and chairman of the board, Stanley Marcus, introduced the Neiman Marcus Award for Distinguished Service in the Field of Fashion which would become known as the oldest fashion award in the United States. In 1955, Princess Grace was awarded the prestigious award as a celebrity and style icon who had had a significant personal influence on the fashion industry.

Promenade Sur Le Rocher was conceived as an elegant white floral that radiates with bergamot and rose centifolia. Evolving with a touch of exotic ylang ylang, the fragrance lingers with sensuality on skin and notes of amber, woods, musk, and vanilla. Developed by an expert team including, fragrance and beauty advisor Veronique Gabai, award-winning Master Perfumer Olivier Cresp from Firmenich, with packaging designed by Jérôme Faillant-Dumas. The perfume has the highest rating of sustainability based on current technology and ingredients according to the EcoScent Compass™ developed by Firmenich. All proceeds from Grace de Monaco directly benefit the Princess Grace Foundation which has been supporting emerging talent in theater, dance, and film for nearly 40 years.

Grace de Monaco at Neiman Marcus

Promenade Sur Le Rocher Parfum (30 ml) retails for $560 (includes funnel and travel case) and is now available at neimanmarcus.com and gdmonaco.com.

Promenade Sur Le Rocher Eau de Parfum (100 ml) retails for $220 and is now available at neimanmarcus.com and gdmonaco.com.

Promenade Sur Le Rocher Limited Edition Candle (8.4 oz) retails for $65 is available exclusively at neimanmarcus.com.

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Photo Credits: SMU Libraries, Grace de Monaco