Luxury for Good: The World of Grace de Monaco

Known throughout the world for her talent, beauty, and timeless elegance, Princess Grace of Monaco (née Grace Kelly) had a secret passion—during Her lifetime, she quietly helped fund emerging artists so they too, could pursue their artistic dreams. During Her reign, Princess Grace brought arts and culture to Monaco while also quietly supporting countless American performers and film artists. This is the legacy that continues to inspire the Princess Grace Foundation-USA's mission.

Grace Kelly / photo credit: Getty Images

Established in 1982 by Prince Rainier III of Monaco, the Foundation was created to honor His wife's legacy, Princess Grace of Monaco, an independent American woman, Oscar-winning Hollywood icon, and the globally beloved Princess of Monaco. The Princess Grace Foundation-USA is dedicated to upholding the legacy of Princess Grace of Monaco and elevating extraordinary emerging artists in theater, dance, and film through career-advancing grants.

Award winners with Aldis Hodge: L to R: Jon M. Chu (Film 2001), Leslie Odom Jr.(Theater 2002), Chinonye Chukwu (Film 2009), Paul Tazewell (Theater 1993), Tiler Peck (Dance 2004), Aldis Hodge

In an inclusive interview with Penta, Princess Grace Foundation-USA CEO, Brisa Carleton shared, “As 20th-century icons go, Princess Grace has proved remarkably relevant. Many current hot-button issues—women’s empowerment, child welfare, racial equity—were causes she supported. She was on the front lines, but discreet about it.”

A Heavily Veiled Secret, Two Years in the Making

When the Princess Grace Foundation-USA began the process of reevaluating their business model in 2019, they knew there was an opportunity to enhance the Awards Program and recognized that they were at a generational inflection point to introduce younger generations to Princess Grace.

The launch of Grace de Monaco in the modern global luxury market comes at a pivotal time for both consumers and the broader industry. As the critical eye of luxury shoppers shifts toward an emphasis on positive impact, the luxury goods industry is being forced to adapt.

A brand created on behalf of The Princely Family of Monaco and guided by their philanthropic ethos, Grace de Monaco is emblematically glamorous, but above all, a brand with a deep sense of purpose that is setting a new standard for modern luxury.

Grace de Monaco Pergola at the Hotel de Paris

“The world of Grace de Monaco defines exquisite elegance and craftsmanship while at the same time recognizing that each purchase is ensuring a young artist can take another step toward their creative dreams. With 100% of the proceeds going back toward the Foundation’s charitable grants program, Grace de Monaco is a living tribute to modern Monaco’s culture of philanthropy and is setting the standard of luxury for good. “– Brisa Carleton, CEO Princess Grace Foundation-USA

Promenade Sur Le Rocher

The Grace de Monaco brand launched with a signature fragrance, Promenade Sur Le Rocher. The perfume is crafted from the most sustainable luxury ingredients, a bouquet of celebration. A fragrance that captures the quintessential essence of the modern French Riviera - one that is bold and passionate. A study of contrasts that is filled with elegance, sensuality, and surprise, intertwining bergamot, jasmine, rose centifolia, ylang-ylang, amber, woods, and musk.⁠ The fragrance notes trace Her steps from Hollywood Icon to Princess of Monaco paying homage to Le Rocher, (“The Rock”) the official residence of the Grimaldi Family in Monaco for over seven centuries.

Conceived for Grace de Monaco by fragrance and beauty advisor Veronique Gabai and crafted by award-winning Master Perfumer Olivier Cresp with packaging designed by Jérôme Faillant-Dumas, Promenade Sur Le Rocher sets a new standard in luxury fragrance.⁠

H.S.H. Prince Albert II of Monaco receives the first bottle of Promenade Sur Le Rocher | photo credit: Gaetan Luci, Prince’s Palace

At a very special gathering in early July at the Hotel de Paris in Monte-Carlo, H.S.H. Prince Albert II offered an exclusive preview of Grace de Monaco and revealed Promenade Sur Le Rocher to an intimate audience. To finish the spectacular launch, Prince Albert had these words:

“It is my hope that you will support this project and serve as its ambassadors around the world. Please help us to ensure this endeavor thrives so that tomorrow’s extraordinary artists can achieve their dreams.”

Grace de Monaco is an invitation into a world of creative celebration and passionate pursuit. A wondrous dreamscape, bright and beguiling. A luxurious reverie. Explore the world of Grace de Monaco and support this exciting new chapter in Princess Grace's philanthropic legacy at gdmonaco.com.

H.S.H. Prince Albert II of Monaco with a portrait of His mother painted by Ralph Wolfe Cowan in 1956/ photo credit: Studio Loic Bisoli

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The intimate event in Monte-Carlo was covered by the local press including, La Gazette de Monaco, Monaco Matin, Monaco Life, Hello Monaco and Monaco Hebdo.